News & Updates

News and Perspectives from Integrated Media Strategies

 

ncbiofuels net logoA powerful, integrated media, public education campaign I led that cost-effectively reached more than 80% of North Carolina has received a write-up by the NC Department of Commerce.  It's being held up as a shining example of a ARRA (American Recovery and Reinvestment) energy project. 

The biofuels education project was accomplished on a relatively tight budget and ran for a year.  At the time, I was the Communications Director of the Biofuels Center and I was responsible for concept, budget development and management, and implementation of the campaign.

One example is embedded below.

b2ap3 large networkdownThe storms that blew through yesterday with lightning that fried our company's modem and the data line from the road to our building reminded me of the old tech variant of the joke that 'real men don't do backups'.  My many years as a skydiver has taught me the value of a reserve parachute and developing a plan B.  What this means is examining processes for a single point of failure and then determining the cost/benefit that a failure at that point is likely to have for survival.  Clearly, in skydiving, it's a really good idea.

 

Biofuels Center Activities

About 1,500 people I know received an email about my planned departure from the Biofuels Center at the end of June.  

Four and a half years ago, I helped start up the organization.  Earlier this year, I led the search for my replacement and provided transition support and change management assistance to the communications team and the Center.  Since its startup, the Center has grown to maturity and strategic communications efforts have resulted in its being widely seen as a credible, technical and economic development agency for biofuels globally.  

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