The principal at Integrated Media Strategies launched and branded the Biofuels Center of North Carolina and as part of the organization's communications goals obtained and led a federally funded American Recovery & Reinvestment Act public education campaign about cellulosic biofuels in North Carolina.  He drafted the campaign plan and led a small team of contractors to implement the plan between the end of October 2010 and April 2011 and despite a highly compressed timeline, successfully managed an integrated media campaign that generated millions of positive interactions about advanced biofuels. 

The campaign began with a green-screen booth at the NC State Fair that solicited unpaid endorsements about biofuels from the public.  Using talking points, more than 550 videos were generated over the 10 days of the show at an average of one every 10 minutes from the approximately 100,000 people who visited the booth.   Within 24 hours of being shot, the greenscreen videos were edited and uploaded with appropriate metadata to a new dedicated biofuels Youtube Channel and embedded on searchable pages on the NC Biofuels campaign website

An example of the work we do with small companies is helping them develop a social media presence and then providing training on how to use content marketing to raise the profile of the organization.  In this instance, we created social media sites on Twitter, Facebook and Pinterest to leverage the value of a new eCommerce site that had been built by another vendor.  We are working with the client on developing an email newsletter using Mailchimp in conjunction with their social media.  Because this client wants to be responsible for all of their own posting, we are providing training, links to additional information, best practices, mobile posting training, and other assistance.  Once the eCommerce site is complete, activity on these social media channels will pick up.

We have assisted the Advanced Manufacturing Alliance develop and implement a strategic approach to its communications infrastructure, branding, and develop common messaging among the partner organizations.  This is a key element for consortiums where members have disparate brands, strengths and priorities. We developed a website with partitioned user access for the 10 community colleges, file storage and transfer capabilities for curricula and video, and a built-in browser-based video conferencing capability to ease interactions among colleges widely dispersed across North Carolina.   Already, searching for "advanced manufacturing, NC" shows the Alliance at #1 in Google.  Integrated Media Strategies was selected for this project, which is the larget single grant to a community college in the 50-year history of the North Carolina Community College System.  We have provided guidance on how to effectively post updates on progress, thereby positively impacting student recruitment, economic development positioning, Google ranking, search visibility and transparency with the grant funders, the US DOL.

We are helping the Smithfield-Selma region rebrand itself as Triangle Southeast as part of a strategy to piggyback on the well-known Research Triangle.  Integrated Media Strategies built their website as part of a regional effort to grow the economy in Johnston County, North Carolina.   The region has the benefits of the RTP, but at a lower cost and with better logistical infrastructure and proximity to the rapidly developing Fort Bragg base, which is fast becoming 'Pentagon South'.  We helped develop -  with local economic development input - a plan that begins with communications infrastructure that will enable the region to be found by site selection staff and which will promote certified sites effectively.  Additionally, we helped with a strategy to connect local cities' chambers of business and other economic developers for greater capacity to market the region and be more competitive in attracting new business.


biofuelswikithumbAthough this site is currently no longer being supported, during the period it was up, it attracted an average of 35,000 topic views a month from more than 60 countries. The 1,300 pages of content on the wiki was contributed by more than 120 registered users.  Among the unique features on the site was a plugin that connected users profiles with their Linked In profiles, so that they could post pages to Linked In groups after creating or updating content on the wiki. The open source site, which was initiated by the principal, provided useful content a broad range of visitors looking for information about industrial biotechnology, biomass crops, biofuels, bioproducts and bioplastics and related subject matter.  It also had a section for company listings.




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