Perspectives

Perspectives on communications management in a socially-connected world

Five years of care

EverestStartup

Today is the fifth anniversary of Integrated Media Strategies. For many small businesses, surviving five years is a significant milestone.  For my company, the first year and a half was an Everest.  I'd left a corporate environment helping North Carolina develop a sustainable advanced biofuels sector to start up my company.  I needed the personal flexibility to support my wife whose breast cancer had returned.  I juggled the responsibilities of managing a startup with trips to the hospital for surgery, radiation, and pain management.  My laptop travelled with me.  I serviced clients on hospital wifi and from my Samsung Note.  When they sent her home, I set up a desk at the foot of her hospital bed in the living room to care for her and for clients scattered across the globe, collaborating with designers and data geeks in North Carolina and Australia in between catheters and tracking her meds.  She lost her battle against breast cancer, which had stalked her for the entire 13 years of our marriage.  I lost a friend, a counsellor, my book-keeper, and the co-founder of my business, and so much more. The struggle in the long, dark nights with little sleep while caring for someone for whom the stakes are so much higher teaches hard lessons that simply are not found elsewhere.

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