Perspectives

Perspectives on communications management in a socially-connected world

The price of insecurity

The price of insecurity

I work with a number of small businesses, providing communications coaching and technical support.  A difficulty for small businesses is prioritizing what's important and what's a good return on investment out of the myriad of claims being made on a limited day and a tight budget.  In a digital, always-on world, paying short shrift to your website should not be one of those priorities.  I recently got a call from a small business I'd built a site for.  After providing them with training on how to use it, including the back end or site administrator area, I recommended that they contract with Integrated Media Strategies for technical and marketing communications support.  I told them that if they didn't use my services, they should either ensure they kept the site up to date or found someone else. They turned me down.  I understand that there may be some disbelief after the site is up at the need for ongoing support.  After all, it's up, right?  It still has that new car smell.

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