Perspectives

Perspectives on communications management in a socially-connected world

Do an annual password audit

PasswordHackCalc

For millions of people, password management and online security is opaque and maddening. Websites with password requirements tell you they have to be a specific number of characters long, be upper and lower case, have numbers and sometimes even special characters - like $#%^1mpo55ibleToRemember! So many people have scribbled passwords in the backs of notebooks shoved into their desk drawer. In many instances, these books or pieces of paper include passwords to sensitive accounts like bank and .gov accounts. In others, the accounts are associated with social media and other public-facing accounts. In the event of an account breach or a fire, the loss of these passwords can lead to firing or even loss of control of online accounts that directly impact how one makes ones living.

Some sites, to reduce the pain of creating an account, may let you choose your own. Users then often choose a 'difficult' password they can remember and use that same password over and over.

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Hacks and your relationship with passwords

Hacks and your relationship with passwords

Yahoo was hacked in 2014.  Shamefully, the news was released only in September 2016.  It was one of the biggest data breaches in history and even encrypted passwords were stolen. So, firstly, if you have a Yahoo account, change your Yahoo password now.

But the breach may impact you beyond just your Yahoo account.  When Integrated Media Strategies builds websites for clients or helps them with their small business email accounts, we create long, randomized passwords like s0cnZS)XD'H[4RmkL. We'll get grumbling that they are impossible to remember.  We usually spell out the cost of a site brought down by malware or that's been hacked because of poor security practices.  "Username: Admin Password: Admin" is something we've seen too often.  Clients will also entrust us with access to their hosting and other accounts, and when we see their passwords, it's often a variant of their children, dog or something like "Passw0rd".  They reuse that same password everywhere to save the hassle of remembering multiple passwords, unaware of how a breach in one place can have a cascading impact on all their accounts.

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