Perspectives

Perspectives on communications management in a socially-connected world

SEO Snake Oil

SEO Snake Oil

One area of the work we do is helping small and micro businesses as a digital communications service provider and coach.  Having been involved in more than a dozen startups over my career, I know that money and resources are usually tight at startups. So nothing irks me more than getting the type of call I did recently from a client saying they were going to work with a 'SEO specialist' who had told them the web platform their site was built on was unsuitable for SEO, which stands for Search Engine Optimization, and that it needed to be redone and then they could get them page one rankings in a week. 

The platform on which their site was built is a leading open-source solution well-suited to the application for which it was built. For small business owners, if it sounds too good to be true, it probably is.

So let's look at the changing landscape of SEO and whether a technical solution will produce the results promised.

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