Perspectives

Perspectives on communications management in a socially-connected world

A strategic approach to complex educational organisation websites

June2019 Audit in June 2019 of an incomplete Teacher page

School Districts and educational organisations in the United States face many of the same issues – tight budgets, large personnel cohorts, tens of thousands of students, and thousands of teachers. They face logistics issues with busing kids, have to display frugality in using taxpayer money, need to tell the many success stories provided by their students and teachers, must keep parents in the loop, and face the daunting prospect of communicating catastrophic events like school shootings or extreme weather.

One would imagine that school websites would be considered key infrastructure and that they’d be adequately staffed. You'd be wrong. Many would get a failing grade if they were evaluated. Other districts risk litigation daily due to poor online practices that are unlikely to change unless they are forced to do so at enormous cost.

Continue reading
  64 Hits
  0 Comments
64 Hits
0 Comments

 

 

Site by Integrated Media Strategies

Marketing communications solutions for your world

­

This site uses cookies. Select ACCEPT to accept this. Click MORE to be taken to our privacy policy page.