GoogleSearchAMPEmailCompanies relying on their websites for strategic positioning, content marketing, and sales should monitor their Google Search Console regularly.  This may seem obvious, but for many small businesses where owners wear many hats, taking the time to do so can seem like a low priority.  We advise our small business clients to do so monthly, more often if they are running any online marketing campaigns.  On behalf of one of our clients, we recently received a Google email saying: "New AMP issue detected for site..."  

AMP is short for Accelerated Mobile Pages Project, which is an open source initiative. For a variety of reasons relating to its business model, Google is heavily invested in the mobile web, so when you receive an email like this, pay attention, as it is negatively impacting your website's search results.  In this particular email, the reason given was: Custom JavaScript is not allowed.  Integrated Media Strategies builds only open source sites and uses vendors who produce well-coded commercial open-source licensed extensions, so it seemed odd that something had changed, prompting the email.

biofuelswiki domain for saleThe domain biofuelswiki.org is for sale.  Interested parties can purchase the domain only or the domain and the files associated with the wiki when it was operational.

The principal at Integrated Media Strategies was a founding member of the team tasked with launching an ambitious initiative to develop advanced biofuels in North Carolina. With all of the state's liquid transportation fuel being imported, a strong case was made for an agency to provide leadership on coordinating the technical, biomass-related, economic, legal and other issues needed to attract technologies that could manufacture advanced biofuels such as cellulosic ethanol and analogues for diesel, jetfuel and gasoline.  With big oil throwing hundreds of millions of dollars at anti-biofuels messaging to retain market share, I determined that an assymetric approach was needed to counter misinformation put out by the petroleum industry.  The Biofuels Wiki was launched and grew to more than 11 hundred articles over a two-year period from more than 250 authors across the globe.  It became a premiere and authoritative site of scientific and explanatory content, attracting a monthly average of 35,000 topic views.

Online securityFor the first three months of 2018, Integrated Media Strategies has been working with SCORE Raleigh to help small businesses improve their online security. In an increasingly-connected world, small businesses are vulnerable to a range of malicious attacks. And because of this connectedness, an intrusion in one area can translate into a much broader problem. A successful malicious attack can be terminal to a small business.

Many small business owners are focused on doing what they need to do to keep their business running and may not have online security expertise.  They may not know, for example, that a hack of the business router exposes the entire network to the intruder and can result in snooping, gathering of bank account passwords and the injection of ransomware.They may also think that because they are a small business, it isn't worth trying to hack them. They won't necessarily know that bots do most of the work and crawl the web looking for vulnerabilities.  If they have these vulnerabilities, they could make the hacker that bought the code some money.

AndreasonBookThe Federal Reserve Bank of Atlanta has selected work done by Integrated Media Strategies with the North Carolina Advanced Manufacturing Alliance for a book titled Models for Labor Market Intermediaries. It sounds dry, but it's a compilation of case studies to help economic developers by providing successful approaches - and good local jobs are what are needed to revitalise our economy. The work we've done with these organizations has helped attract thousands of jobs, which in turn has impacted many families for the better and is an accomplishment of which we are proud.

Compiled and edited by Stuart Andreason, who is the Worforce Development Director at the Federal Reserve where he is responsible for human capital and workforce development policy, the book is a compilation of case studies that provide guidance and ideas that can be adapted for success elsewhere.

The work done by Integrated Media Strategies with the NCAMA was included as a case study for its effective partnership building between higher education, industry, and community and economic development organizations.  A key difference was our sophisticated use of content marketing to attract economic development to the largely rural counties served by community colleges in the consortium.

ProfinderLinkedIn has selected Norman Smit at Integrated Media Strategies for a Best of 2016 badge in Marketing Communications, PR Consulting and SEO consulting.  LinkedIn makes the ranking based on objective criteria, and the Best of 2016 badge signals a best-in-class ranking on their platform and that the winners are part of a select group of professionals recognized by LinkedIn.  The badge links back to a winner's ProFinder profile so that visitors are able to view skills and expertise, recommendations people have made, and more.

phoneIn 2016, the CEO of Integrated Media Strategies, Norman Smit, was invited by the Raleigh office of the SCORE small business mentoring organization to offer a series of seminars in the first quarter of 2017.  The seminars, which will take place at libraries across Wake County has been titled "The Smartphone-Wielding Small Business Guide to Content Marketing".  
GET THE SEMINAR SLIDES HERE.

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