workforce development

  • AndreasonBookThe Federal Reserve Bank of Atlanta has selected work done by Integrated Media Strategies with the North Carolina Advanced Manufacturing Alliance for a book titled Models for Labor Market Intermediaries. It sounds dry, but it's a compilation of case studies to help economic developers by providing successful approaches - and good local jobs are what are needed to revitalise our economy. The work we've done with these organizations has helped attract thousands of jobs, which in turn has impacted many families for the better and is an accomplishment of which we are proud.

    Compiled and edited by Stuart Andreason, who is the Worforce Development Director at the Federal Reserve where he is responsible for human capital and workforce development policy, the book is a compilation of case studies that provide guidance and ideas that can be adapted for success elsewhere.

    The work done by Integrated Media Strategies with the NCAMA was included as a case study for its effective partnership building between higher education, industry, and community and economic development organizations.  A key difference was our sophisticated use of content marketing to attract economic development to the largely rural counties served by community colleges in the consortium.

  • Many community colleges have extremely limited communications budgets and personnel and have not invested in the capacity needed to provide communications and positioning that results in transformative economic development in their communities.  A project with which Integrated Media Strategies has been involved for the past four years shows how smart, sustained strategic communications can dramatically impact economic development in 21st Century job sectors. 

    The NC Advanced Manufacturing Alliance received an $18 million US DOL grant to upgrade equipment and curricula for specialized advanced manufacturing training at 10 community colleges in largely rural counties that had lost jobs to offshoring.  Integrated Media Strategies was brought on early in the project in 2011, and provided branding, marketing and communications support.  We developed a website and social media accounts and worked with college instructors and staff to sustainably create content in line with strategic positioning goals.

    In September of 2015, the return on investment (ROI) on the $18 million has been more than $1.3 billion in new capital investments and expansions in the counties the colleges serve and more 6,600 jobs created. 

 

 

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