workforce development

  • Federal Reserve Bank showcases work by Integrated Media Strategies

    AndreasonBookThe Federal Reserve Bank of Atlanta has selected work done by Integrated Media Strategies with the North Carolina Advanced Manufacturing Alliance for a book titled Models for Labor Market Intermediaries. It sounds dry, but it's a compilation of case studies to help economic developers by providing successful approaches - and good local jobs are what are needed to revitalise our economy. The work we've done with these organizations has helped attract thousands of jobs, which in turn has impacted many families for the better and is an accomplishment of which we are proud.

    Compiled and edited by Stuart Andreason, who is the Worforce Development Director at the Federal Reserve where he is responsible for human capital and workforce development policy, the book is a compilation of case studies that provide guidance and ideas that can be adapted for success elsewhere.

    The work done by Integrated Media Strategies with the NCAMA was included as a case study for its effective partnership building between higher education, industry, and community and economic development organizations.  A key difference was our sophisticated use of content marketing to attract economic development to the largely rural counties served by community colleges in the consortium.

  • Integrated communications - the missing link in workforce development


    b2ap3 large NCAMA image 01Both the American Manufacturing Association and the Professional Aviation Maintenance Association report a shortage of skilled technicians of hundreds and thousand of jobs.   They are just two industry sectors facing this challenge and with thousands of older technicians reaching retirement age, the trend may even accelerate.  Workers needed to fill these positions typically require a two -year degree or less and hands-on training on specialized equipment.  Other skills sets are also required, but these can also be met by community and technical colleges.  So why the shortfall?

  • NC Advanced Manufacturing Alliance

    We have assisted the Advanced Manufacturing Alliance develop and implement a strategic approach to its communications infrastructure, branding, and develop common messaging among the partner organizations.  This is a key element for consortiums where members have disparate brands, strengths and priorities. We developed a website with partitioned user access for the 10 community colleges, file storage and transfer capabilities for curricula and video, and a built-in browser-based video conferencing capability to ease interactions among colleges widely dispersed across North Carolina.   Already, searching for "advanced manufacturing, NC" shows the Alliance at #1 in Google.  Integrated Media Strategies was selected for this project, which is the larget single grant to a community college in the 50-year history of the North Carolina Community College System.  We have provided guidance on how to effectively post updates on progress, thereby positively impacting student recruitment, economic development positioning, Google ranking, search visibility and transparency with the grant funders, the US DOL.

  • ROI of $1.3 billion

    Many community colleges have extremely limited communications budgets and personnel and have not invested in the capacity needed to provide communications and positioning that results in transformative economic development in their communities.  A project with which Integrated Media Strategies has been involved for the past four years shows how smart, sustained strategic communications can dramatically impact economic development in 21st Century job sectors. 

    The NC Advanced Manufacturing Alliance received an $18 million US DOL grant to upgrade equipment and curricula for specialized advanced manufacturing training at 10 community colleges in largely rural counties that had lost jobs to offshoring.  Integrated Media Strategies was brought on early in the project in 2011, and provided branding, marketing and communications support.  We developed a website and social media accounts and worked with college instructors and staff to sustainably create content in line with strategic positioning goals.

    In September of 2015, the return on investment (ROI) on the $18 million has been more than $1.3 billion in new capital investments and expansions in the counties the colleges serve and more 6,600 jobs created. 

  • The art of marketing specialized workforce programs for economic growth

    b2ap3 large Process pix 10North Carolina's biotechnology industry is a success story, built on 30 years of steady support for its development. It is ranked as the third-largest cluster of biotech, pharma and life sciences companies in the U.S., following only California and Massachusetts. It generates almost $60 billion a year. But in the early 2000's, biomanufacturing and biopharmaceutical companies in the state were facing difficulties. The state's capability to train sufficient numbers of workers with the specialized skills and knowledge needed to work in complex, highly-regulated biopharmaceutical manufacturing environments was limited. Companies were poaching each other's workers, driving up the cost of business and limiting the companies' ability to expand. This also negatively impacted companies that had a patent clock ticking down. These workforce challenges were costing billions.  The post below outlines how the team at Integrated Media Strategies played a key role in addressing this challenge and helping North Carolina to grow its economy. 

 

 

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