Video Services

  • A college video services department audit


    Nationally, community college budgets are tight.  They are being called upon to do more with less. Most community colleges have never been particularly well-resourced by comparison to universities. One place where colleges may be able to get more bang for their buck is in how they are producing or procuring video. Video is an expensive medium and video services departments are often hard-pressed keeping up with the multiple demands they face.  

    Fayetteville Technical Community College in North Carolina contracted Integrated Media Strategies to review operations. The brief was to produce a report that looked at several key areas, including:

  • Keeping video services operating efficiently

    b2ap3 large VidProdOne place where organizations may be able to get more bang for their buck is in how they are producing or procuring video. Video is an expensive medium and video services departments are often hard-pressed keeping up with the multiple demands they face.  

    This is because more and more media-rich information is online, smartphones play video, and video is a key element in digital communications, social media, marketing and customer retention. Given this, it makes sense to evaluate how organizations' video services departments are meeting strategic communications needs - or not.  

 

 

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