A communications project with which Integrated Media Strategies was involved for four years is at risk. The visibility our communications afforded the initiative attracted more than $1.2 billion in new investments and expansions to North Carolina in the advanced manufacturing sector and helped create more than 6,000 new jobs. You could have read about it on the website, but the website is down, returning a Fatal error.
At the heart of the project was a website that supported the advanced manufacturing training departments of 10 community colleges. The statewide training initiative showcased the specialized equipment, close collaborations with industry, instructor credentials, and technical curricula. It also provided successful examples of how graduates and students were placed as interns in the workplace at facilities across the state. This information gave industry a risk-free method to find candidates for advanced manufacturing positions - a win-win for both candidates and industry. In the same way as complex multi-axis machine tools need maintenance, so too do websites based on database-driven content management systems.