integratedmedia

  • Each year, the African Leadership Institutepicks some of Africa's top up-and-coming young leaders for an intensive week-long leadership programme.  Integrated Media Strategies arranged for all of the 25 Fellows to be interviewed on topical leadership issues and the challenges facing Africa.  Those interviews now form the basis for an integrated communications campaign that will assist in promoting the work and legacy of the institute, as well as the personal profiles of the Fellows themselves.

    The interviews have been broken up into short, bite-sized interviews covering a single subject, topic or issue.  These are being uploaded to YouTube and will then be embedded in individualized video pages on the institute's website with all the usual SEO associated with these kinds of pages.  These pages will then be shared on social media over time in a staggered roll-out, providing sustained interest and content for the insitute.  In total, about 70 videos will be produced, so the rollout over social media will last at least three months. 

 

 

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