integrated media

  • Making video work for content marketing

    b2ap3 large video content marketingBlogs are well-established as an effective means of content marketing, particularly if they are shared using other mechanisms.  They provide a range of advantages to organizations who wish to provide more information about their products and services, or their approach to corporate culture or social responsibility.  But multimedia capabilities of smartphones and simplifying of non-linear digital video editing has seen an explosion in the use of video.  Video can show rather than tell and if the producer has access to good imagery, can be far more vibrant than a text-based blog offering.  YouTube is now the #2 search engine and organizations need to develop a plan for integrating video into their content marketing.

    There are disadvantages to video content marketing that should be taken into account.  As sexy as a video may be, if it isn't found, it's irrelevant, and if its distribution isn't maximized, the cost/minute ROI ratio is high. 

  • Number #2 on Google

    b2ap3 large googlesearchlogoI review how Integrated Media Strategies is doing on Search platforms on a regular basis and for the past few months, we have been holding steady with a #2 ranking on Google for 'integrated media', just behind Wikipedia.  For a startup company less than a year old providing media and consulting services - not some buzzworthy Silicon Valley clone, it is a significant achievement. 

    It also shows that it is possible for smaller companies providing good services and who have a sound integrated marketing and communications plan to be able to compete against organizations with far larger budgets.  But it does require some attention to what I call the basics:

 

 

Site by Integrated Media Strategies

Marketing communications solutions for your world

­