Cultural sensitivity

  • New strategic partner

    Integrated Media Strategies has formed a strategic partnership with Malteez, a South African digital agency.  The partnership will provide clients in Africa seeking access to the American market and wanting a digital agency that is African and at the same time, is well-established in the US market. To paraphrase Winston Churchill, English is what divides the English-speaking world and the United States.  Companies seeking to do well in the U.S. must be capable of adapting to the idiosyncrasies of a country made up states - each with their own laws and cultures - and a national, federally-governed marketplace.  This is even more true when seeking entry into regulated sectors such as finance or pharmaceuticals. 

    The partnership allows for Malteez and Integrated Media Strategies to connect with clients as Africans, yet function effectively in guiding those clients to success in the US marketplace.  Integrated Media Strategies has a deep contact list of people and organizations with which it can partner and recommend, making for a seamless transition for African-based companies.  With its experience in working on projects with state government, higher education, the biopharmaceutical industry sector, advanced manufacturing, other regulated sectors, numerous startups, small business and on federally-funded projects in the the U.S. and in Canada, it can help make entry to the US market as painless as possible.

 

 

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