community college


  • Nationally, community college budgets are tight.  They are being called upon to do more with less. Most community colleges have never been particularly well-resourced by comparison to universities. One place where colleges may be able to get more bang for their buck is in how they are producing or procuring video. Video is an expensive medium and video services departments are often hard-pressed keeping up with the multiple demands they face.  

    Fayetteville Technical Community College in North Carolina contracted Integrated Media Strategies to review operations. The brief was to produce a report that looked at several key areas, including:

  • Many community colleges have extremely limited communications budgets and personnel and have not invested in the capacity needed to provide communications and positioning that results in transformative economic development in their communities.  A project with which Integrated Media Strategies has been involved for the past four years shows how smart, sustained strategic communications can dramatically impact economic development in 21st Century job sectors. 

    The NC Advanced Manufacturing Alliance received an $18 million US DOL grant to upgrade equipment and curricula for specialized advanced manufacturing training at 10 community colleges in largely rural counties that had lost jobs to offshoring.  Integrated Media Strategies was brought on early in the project in 2011, and provided branding, marketing and communications support.  We developed a website and social media accounts and worked with college instructors and staff to sustainably create content in line with strategic positioning goals.

    In September of 2015, the return on investment (ROI) on the $18 million has been more than $1.3 billion in new capital investments and expansions in the counties the colleges serve and more 6,600 jobs created. 

 

 

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