Communications

  • Helping Africa's future leaders communicate

    African Leadership Institute logo

    Integrated Media Strategies is providing strategic and tactical communications support to the prestigious African Leadership Institute.  The patron of the institute is Archbishop Desmond Tutu, a Nobel Peace prize winner who is known for his ethical and courageous leadership.  The mission of the institute is to promote dedicated, visionary, thoughtful and self-aware leaders across Africa, which as a continent is challenged by political, economic and climate difficulties, to name a few. 

    The role of Integrated Media Strategies will include upgrading the technical capabilities of the Wordpress website in line with a strategic content marketing plan; to develop a strategic voice for the organization in its communications and to integrate communications across the various communications channels it uses; to revamp its social media output and harmonize it with branding and positioning; and to assist with the day-to-day tactical stuff that happens in an organization that is based in London and Cape Town and works with Tutu Fellows across the continent and the world.

  • Integrated communications - the missing link in workforce development


    b2ap3 large NCAMA image 01Both the American Manufacturing Association and the Professional Aviation Maintenance Association report a shortage of skilled technicians of hundreds and thousand of jobs.   They are just two industry sectors facing this challenge and with thousands of older technicians reaching retirement age, the trend may even accelerate.  Workers needed to fill these positions typically require a two -year degree or less and hands-on training on specialized equipment.  Other skills sets are also required, but these can also be met by community and technical colleges.  So why the shortfall?

  • New media - implications for management structures

    b2ap3 large newmediatrends"75% of PR agency owners don't know much about social media"  That's a headline from a recent PR industry survey showing the extent to which social media is impacting some of the traditional ways of doing business.  The survey highlights how 90% of Public Relations owners don't believe social media will replace traditional print and broadcast media, but simultaneously assert that 78% say it's important to offer social media services. 

    Pitching a campaign with a social media component tacked on doesn't work.  It isn't culturally sustainable, and can create and expose brand and messaging dissonance with consumers and stakeholders. Tweets say this, practice says that. New media has consequences for organizations who are being caught flat-footed at the speed with which conversations can evolve and communications should be organized - to use a military phrase - to fight today's war, not the last one.

  • Single point of failure connectivity for the small business

    b2ap3 large networkdownThe storms that blew through yesterday with lightning that fried our company's modem and the data line from the road to our building reminded me of the old tech variant of the joke that 'real men don't do backups'.  My many years as a skydiver has taught me the value of a reserve parachute and developing a plan B.  What this means is examining processes for a single point of failure and then determining the cost/benefit that a failure at that point is likely to have for survival.  Clearly, in skydiving, it's a really good idea.

     

 

 

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