Norman Smit - CEO

Norman Smit is an award-winning media professional who has worked as a communications executive on four continents.

During his career, he has produced a tourism series for the government of India, done advisory work on national morning television in Germany, produced nationally-shown interviews with leaders like Nelson Mandela and bands like U2, and helped launch South Africa’s first independent post-Apartheid national television news channel, eNews, which was also one of the world’s first fully-digital newsrooms. He was a former Executive Producer of Good Morning South Africa and an owner and senior executive of the highly-successful morning television program, The Breakfast Club.

He has been instrumental in starting up and marketing several nationally-acclaimed economic development initiatives in the biotechnology, renewable fuels and advanced manufacturing sectors, using integrated media effectively for highly-visible outcomes.  His clients include the Canadian Government, statewide economic and workforce development organizations, federal Department of Labor TAACCCT grant-funded initiatives, and a range of consortiums working together to advance their communications and positioning strategically.

Projects include leading an integrated media campaign using green-screen video with participation from the general public as part of a fully-integrated biofuels education campaign using digitally-embedded streamed video, social media, other online tools, and traditional broadcasting.  In another highly successful biofuels marketing project, he produced the acclaimed CD "Road Music - From Bluegrass to Switchgrass" with participation from more than 20 local musicians.  

Current clients range from solo entrepreneurs to large organizations and include:

Others can be found at Successes.


Crystal Kimpson Roberts

CrystalRobertsIntegrated Media Strategies and Mountaintop Productions have a strategic alliance.  Mountaintop is a full-service public relations firm led by Crystal Kimpson Roberts and between Mountaintop and Integrated Media Strategies, we are able to provide a comprehensive array of communications services to meet our clients' needs. 

Together we are able to provide strategic public relations consultation in crisis management, branding, and marketing for individuals, small businesses and corporations seeking to strengthen their communications practices. We represents our clients with expert knowledge, resources, and a commitment to communications practices that are relevant and continuously refined to meet the needs of your business or industry.

Crystal is a 30-year communications industry veteran who began as a former daily newspaper reporter for the Daily Press and Newport News who turned public relations practitioner. Her career experiences include Public Information Officer roles for four K-12 education systems in Virginia and North Carolina; marketing and institutional advancement for a private college; non-profit communications; and private consultation. She is the current Chairperson of the Smithfield Selma Chamber of Business.

Mountaintop Productions serves clientele ranging from individuals to corporations, including:

  • Know Your Care (North Carolina) - a national non-profit dedicated to informing constituents and citizens about the Patient Protection and Affordable Care Act
  • Dr. Bonnie W. Vause, Ed.D., Author - planned and promoted book launch, appearances and book signings for first novel, increasing sales in North Carolina.
  • Keith Sutton, Member, Wake County Public Schools System Board of Education - Communications lead, resulted in a successful campaign bid
  • Lori King Lee - planned and promoted book launch, appearances and book signings for first novel, increasing sales in North Carolina.
  • Johnston County Building Industry Association - Communications, strategy, public relations, social media




Site by Integrated Media Strategies

Marketing communications solutions for your world