marketing communications

  • Federal Reserve Bank showcases work by Integrated Media Strategies

    AndreasonBookThe Federal Reserve Bank of Atlanta has selected work done by Integrated Media Strategies with the North Carolina Advanced Manufacturing Alliance for a book titled Models for Labor Market Intermediaries. It sounds dry, but it's a compilation of case studies to help economic developers by providing successful approaches - and good local jobs are what are needed to revitalise our economy. The work we've done with these organizations has helped attract thousands of jobs, which in turn has impacted many families for the better and is an accomplishment of which we are proud.

    Compiled and edited by Stuart Andreason, who is the Worforce Development Director at the Federal Reserve where he is responsible for human capital and workforce development policy, the book is a compilation of case studies that provide guidance and ideas that can be adapted for success elsewhere.

    The work done by Integrated Media Strategies with the NCAMA was included as a case study for its effective partnership building between higher education, industry, and community and economic development organizations.  A key difference was our sophisticated use of content marketing to attract economic development to the largely rural counties served by community colleges in the consortium.

  • Making video work for content marketing

    b2ap3 large video content marketingBlogs are well-established as an effective means of content marketing, particularly if they are shared using other mechanisms.  They provide a range of advantages to organizations who wish to provide more information about their products and services, or their approach to corporate culture or social responsibility.  But multimedia capabilities of smartphones and simplifying of non-linear digital video editing has seen an explosion in the use of video.  Video can show rather than tell and if the producer has access to good imagery, can be far more vibrant than a text-based blog offering.  YouTube is now the #2 search engine and organizations need to develop a plan for integrating video into their content marketing.

    There are disadvantages to video content marketing that should be taken into account.  As sexy as a video may be, if it isn't found, it's irrelevant, and if its distribution isn't maximized, the cost/minute ROI ratio is high. 

 

 

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