Norman Smit - CEO

Norman Smit is an award-winning media professional who has worked as a communications executive on four continents.

During his career, he has produced a tourism series for the government of India, done advisory work on national morning television in Germany, produced nationally-shown interviews with leaders like Nelson Mandela and bands like U2, and helped launch South Africa’s first independent post-Apartheid national television news channel, eNews, which was also one of the world’s first fully-digital newsrooms. He was a former Executive Producer of Good Morning South Africa and an owner and senior executive of the highly-successful morning television program, The Breakfast Club.

More recently, he has been instrumental in starting up and marketing several nationally-acclaimed economic development initiatives in the biotechnology, renewable fuels and advanced manufacturing sectors, using integrated media effectively for highly-visible outcomes and notable strategic positioning.  His clients include the Canadian Government, statewide economic and workforce development organizations, federal Department of Labor TAACCCT grant-funded initiatives, and a range of consortiums working together to advance their communications and positioning strategically.

Projects include leading an integrated media campaign using green-screen video with participation from the general public as part of a fully-integrated biofuels education campaign using digitally-embedded streamed video, social media, other online tools, and traditional broadcasting.  In another highly successful biofuels marketing project, he produced the acclaimed CD "Road Music - From Bluegrass to Switchgrass" with participation from more than 20 local musicians.  

He also works with small businesses and offers seminars through SCORE on content marketing and online and digital security.  His approach for small business is to empower owners through training and mentoring and offering cost-competitive communications and website services that allow the small business owner to focus on their core strengths for improved revenues.

He manages a team of highly-competent contractors with whom he has long-term relationships that are pulled together to meet project needs, reducing overheads for clients who don't need to foot the bill for staff not involved on their project.

Current clients range from solo entrepreneurs to large organizations and include:

  • The African Leadership Institute - website project management, communications strategy, strategic positioning, content marketing and media relations
  • The NC Advanced Manufacturing Alliance - communications strategy, strategic positioning and student recruitment
  • BOOST Med - website development, communications strategy, strategic positioning and student recruitment
  • Johnston County Building Industry Association - website development and consortium marketing, mentoring and training
  • Grace Episcopal Church in Clayton, NC - website development and content marketing strategies
  • Smart Earth Seeds - website development, online extension service development, SEO, digital services mentoring
  • Smithfield Selma Chamber of Business - consortium marketing, communications best practices, social media training
  • Applicraft - Communications best practices, social media mentoring and training





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